The Technology Industry’s PR Problem
By Matt Brennan
When the internet and social media companies were in their infancy stages, trust and optimism were high. The public had positive outlooks on what the future might look like with new technology reshaping the world. Today, that same level of trust simply isn’t there.
Companies that struggle with privacy issues struggle with their image, and rightly so. The urgency to remedy any privacy issues is high for this reason. Consumers expect to be able to use services without having data sold to third parties or stolen. But this year, the word “techlash” took off, and Oxford Dictionary defined it as the strong and widespread negative reaction to the growing power and influence that large technology companies hold.
Presidential candidates are making technology an issue by calling for the breakup of some of the industry’s larger companies. Big names like Bill Gates, Elon Musk, and Mark Cuban are warning people that artificial intelligence could spell the end of the human species. All of this means that Silicone Valley and the tech industry in general no longer benefit from the public’s blind trust.
Social Media Companies
Consumer trust in social media is still at a significant low, following the 2016 presidential elections. Concerns rise as a handful of these companies gain a stranglehold on massive amounts of consumer data and what might be possible with it.
Trust remains a significant issue for Facebook, Google, Amazon, Twitter and other companies that work hard to collect massive amounts of data. Google compiles data from every search. Amazon is compiling data every time you use Alexa. All of it is done behind the scenes, and the public may generally remain skeptical about how much of it actually benefits users.
The Tech Industry as a Force for Good
Tech companies need to proactively earn back the public trust now, so that they can get on with solving the problems of tomorrow. A lack of trust now could significantly impede their efforts in the long run as they face developing new technologies.
For example, more can be done to safeguard the use of data while keeping users’ best interests in mind. Tech companies can do more to place the greater good of their communities above their profit line. This may mean finding other metrics to measure success other than time on site.
Blockchain, AI, autonomous automobiles, IoT, the cloud, mobile technology and other new developments carry with them a significant amount of promise. It’s easy to see how these developments can replenish the public’s optimism. But at the same time, fears on issues such as automation or the threats of AI need to be addressed.
From an ongoing PR perspective, users need to be able to realistically trust that they won’t be leaving themselves vulnerable as they use these services. They need to be able to trust that using these new products won’t leave them exposed in the long-term.
Customer Reviews Total: 41 Review(s)
This service was rated 5 out of 5.0 based on 41 review(s)
You are currently viewing the reviews that provided a rating of 4 stars. See all reviews
Suddenly my hard drive crashed during on hangout with my friends. My most expected tour was not good at thinking about my hard drive. After return back, I went to WeRecoverData they saved my hard drive. That was appreciative.
I think it is the best company in the world regarding data recovery. They take all types of recovery cases with great responsibility and ensure they work with the best possible solution for your specific case. I highly recommend it.
Superb effort from werecoverdata. I had no idea how to fix it when I faced a horrible problem with my RAID NAS. But they solved it very quickly and superbly. I recommend them!
Thanks to all staff of werecoverdata for excellent work and for getting my company data back! I got frustrated when a deadly drop damaged my hard drive. But they solved it!
Few days ago my raid server is crashed dangerously. It was not starting any more. I tried in a various way whatever I know but I could not fix it. My uncle told me about WeRecoverdata. Then contact with them and they repaired it. Thank you guys.
Those are suffering bad experience of getting a reliable and professional recovery service provider, definitely, they can choose werecoverdata. I highly recommend it.
Thanks a lot
The location is a bit hard to find out but eventually, I did. They recovered my hard drive, which was mostly dead. Thanks a lot.
Definitely weRecover team is great to solve that kind of hard drive problem. Great response and remarkable. They recovered my all data successfully within short time. I wanna give special thank to David. Thanks a lot man.
Liked Your Service
I have been using my HP laptop since 2016. Few months ago I could not open my laptop. After pressing the power button its showing nothing. My friend told me about that company. They recovered my laptop. Now its working perfectly. Thanks a lot WeRecoverData.
Pretty good experience
It was really pretty good experience. They are so professional, punctual and reliable. I strongly recommend it.
A lot of thanks to werecoverdata. You did really remarkable work. I was frustrated when lost my important data from a hard drive. I sent my hard drive to WRD then they got all the data back. At first, I couldn’t believe anyone can recover it since my computer tech said he can’t do it. All credit goes to werecoverdata.
Fantastic service from all the guys at werecoverdata. I was having pressure when corrupted data from my hard drive .Then I went there and they fixed it superbly.Thanks for removing the pressure!
I faced horrible problem but they solved it extremely well.My problem was that hard drive crashed dangerously.At this moment I thought the sky was broken on my head.Thank you for that.
Thanks to WeRecoverData. You fixed the hard drive problem promptly. I am impressed… Anybody can rely on werecoverdata.
Obviously great work from werecoverdata.Definitely no doubt about this company because they take seriously to solve any kinds of problem.I have lot of assurance at them.A lot of thanks to them.
Oh Tom really fantastic work. You saved my important days. Raid 5 server damaged dangerously few days ago. But you fixed it well. Thank you for that!
All credits goes to werecoverdata for recovering raid server.I thought impossible to repair it but they was taken sensible and fixed it.Now I can fully trust on werecoverdata.All thanks to them.
Werecoverdata, you did a really very helpful work.I was angry when my hard drive got dropped from my mistakes. I recommend the company and give a lot of thanks to werecoverdata.
After my hard drive crashed I was going to be totally mad. One of mu cousin suggested me to meet that company. I did and got the best service ever I had.